IG / FB ads vs engagement stats

Mark Zuckerberg to S. Li, February 7, 2018

Exhibit

From: Mark Zuckerberg
Sent: Wednesday, February 7, 2018
To: S. Li
Subject: IG / FB ads vs engagement stats

Only part of this email is public. The text below is the portion quoted in the source.

[a]re there other measures of effective ad load / tax we look at besides ads / stories and engagement displacement?

MZX-000041

About this email

Quoted in the FTC's filing from Zuckerberg's February 7, 2018 email about measuring the effect of ad load on engagement.

The whole thread

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