Tech Mails

Snapchat Stories and ephemeral stories

Mark Zuckerberg to Kevin Systrom, June 22, 2014

Exhibit
From
Mark Zuckerberg
Sent
Sunday, June 22, 2014
To
Kevin Systrom
Subject
Snapchat Stories and ephemeral stories

Only part of this email is public. The text below is the portion quoted in the source.

to make sure you're all tracking the success of Snapchat Stories [...] means that Snapchat is now more of a competitor for Instagram and [Facebook] News Feed than it ever was for messaging [...] Snapchat Stories serves the exact same use cases of sharing and consuming feeds of content that News Feed and Instagram deliver.
MZX-000036

About this email

Quoted in the FTC's filing from Zuckerberg's June 22, 2014 email to Kevin Systrom and other Meta executives about Snapchat Stories.

The whole thread

  1. Jun 22, 2008 Mark Zuckerberg the answer to your question of why it is better to buy than compete is network effects. This decision doesn't…
  2. Nov 7, 2009 Mark Zuckerberg map out all the connections between people and things and get them into our system
  3. Mar 22, 2012 Mark Zuckerberg Twitter is kind of different from Facebook since it's primarily interest-based and all one medium.
  4. Mar 4, 2013 Mark Zuckerberg One of the most important services we build is News Feed. It brings all of the things your friends are doing…
  5. Jun 22, 2014 Mark Zuckerberg to make sure you're all tracking the success of Snapchat Stories [...] means that Snapchat is now more of a…
  6. Feb 2, 2015 Mark Zuckerberg First, our mission is to help people share and connect. Giving people the power and tools to do this is…
  7. Jun 28, 2016 Mark Zuckerberg [couldn't] promise we'll have additional budget to continue additional out-of-band recruiting in 2017.
  8. Jan 11, 2018 Mark Zuckerberg [w]e built Facebook to help people stay connected and bring us closer together with the people that matter to…
  9. Jan 30, 2018 Mark Zuckerberg badly mismanaging [...] absolutely no reason why IG ad load should be lower than FB at a time when . . .…
  10. Feb 7, 2018 Mark Zuckerberg [a]re there other measures of effective ad load / tax we look at besides ads / stories and engagement…
  11. Jul 18, 2018 Mark Zuckerberg [o]ur analysis suggests without these integrations, Instagram's community would only be ~300-400 million…
  12. Jul 19, 2018 Mark Zuckerberg ~25% [...] intuitively [...] be in the range of every other social app (Twitter, Snapchat, Pinterest,…