Winning at messaging

Being the best messaging service is the biggest opportunity and mitigation to the biggest threat we face today. The space keeps heating up, including Google about to get into this in a big way, Line with more than 1,000 engineers just focused on their app and rumors of WhatsApp expanding into more services as well. We have a team of ~60 engineers, which is a lot, but given the importance of success here, I often find myself wondering what else we could do to increase the chances of our success. It seems like a good time for me to put this question to you guys, no that a lot of the big features we've worked on for a while are nearing release (eg Chat Heads, broadcast, composer integration, stickers, like button, aura, etc) and we'll be able to start shipping more Android code post-Ansible release. If we had more engineers working on messages, what else would we be able to do? If we could get other teams at Facebook to build anything we wanted for messaging, what would we have them do? What are the process bottlenecks that we have today that we could improve to speed things up? I'd love to hear all of the ideas you guys have here, including relatively extreme things that might sound crazy at first.