Tech Mails

Re: notes on platform

Mark Zuckerberg to Sam Lessin, October 27, 2012

Exhibit38
From
Mark Zuckerberg
Sent
Saturday, October 27, 2012
To
Sam Lessin
Subject
Re: notes on platform

Only part of this email is public. The text below is the portion quoted in the source.

There's a big question on where we get the revenue from. Do we make it easy for devs to use our payments/ad network but not require them? Do we require them? Do we just charge a rev share directly and let devs who use them get a credit against what they owe us? It's not at all clear to me here that we have a model that will actually make us the revenue we want at scale. [...] I'm getting more on board with locking down some parts of platform, including friends data and potentially email addresses for mobile apps. [...] Without limiting distribution or access to friends who use this app, I don't think we have any way to get developers to pay us at all besides offering payments and ad networks.
MZX-000024

About this email

The Committee's note quotes three passages from Zuckerberg's October 27, 2012 email replying to Sam Lessin's platform proposal. The full email is in the Six4Three exhibits, where it appears interleaved with Lessin's comments.

The whole thread

  1. Oct 7, 2012 Mike Vernal I've been thinking about platform business model a lot this weekend. One thing I've been thinking about a lot…
  2. Oct 27, 2012 Mark Zuckerberg There's a big question on where we get the revenue from. Do we make it easy for devs to use our payments/ad…
  3. Nov 19, 2012 Mark Zuckerberg After thinking about platform business model for a long time, I wanted to send out a note explaining where…