“Consumers don't come to Facebook to look at ads…”

Mark Zuckerberg to Not stated in the slide, July 21, 2012

Exhibit

From: Mark Zuckerberg
Sent: Saturday, July 21, 2012
To: Not stated in the slide
Subject: Not shown in source

Only part of this email is public. The text below is the portion quoted in the source.

Transcribed by hand from a scanned document or screenshot. Small typos are possible; the source link has the original.

Consumers don't come to Facebook to look at ads; they come to stay connected with their friends and family.

MZX-000019

About this email

Quote shown on an FTC slide at the April 2025 trial, labeled "Email from Mr. Zuckerberg (July 21, 2012)" (PX15118). The slide shows only this sentence.

The whole thread

Jul 21, 2012 Mark Zuckerberg Consumers don't come to Facebook to look at ads; they come to stay connected with their friends and family.
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