Tech Mails

Re: photos team & snap

Mark Zuckerberg to Justin Shaffer, September 11, 2011

Exhibit1180
From
Mark Zuckerberg
Sent
Sunday, September 11, 2011 2:06 PM
To
Justin Shaffer
Cc
Jocelyn Goldfein, Mike Schroepfer, Chris Cox
Subject
Re: photos team & snap

Transcribed by hand from a scanned document or screenshot. Small typos are possible; the source link has the original.

Just to follow up on this again, I think it's a really big deal that we ship this photos app quickly. One theme in many of the products we're about to launch -- News Feed, Timeline, Open Graph -- is that people love nice big photos. A lot of the time people don't even understand how the new News Feed or Timeline work, but they love those products because of the bigger and richer photos. While this is nice in the short term, I view this as a big strategic risk for us if we don't completely own the photos space. If Instagram continues to kick ass on mobile or if Google buys them, then over the next few years they could easily add pieces of their service that copy what we're doing now, and if they have a growing number of people's photos then that's a real issue for us. They're growing extremely quickly right now. It seems like they double every couple of months or so, and their base is already ~5-10m users. As soon as we launch a compelling product a lot of people will use ours more and future Instagram users will find no reason to use them. But at the current rate, literally every couple of months that we waste translates to a double in their growth and a harder position for us to work our way out of. I get that there are also team issues and we'll need to work through those, but if there are actually people available who could build this more quickly then I think we'd be crazy not to do that. I don't know if there are actually people available or what the costs of that would be though, so it's hard to give you a clear answer here. The message I got from your note though was that you care more about fixing the team than shipping the app. I think we need to do both, but I do think it's a crisis that we don't have a mobile photos app out and I'd prioritize pushing that out as much as possible. Getting the team to a good state is not a milestone by itself that I care about. Separately, I just don't understand why this app is so hard to build. It basically seems like a camera view, some filters, controls for deleting/tagging/captioning your photos, integration into a composer that already exists, and a skin for a photos feed whose infrastructure should already exist. We've had designs that I've been fine with for months. The only piece that seems technically new for us is the filters, but it seems like we're doing okay on those now after a long parallel track. What is so hard about the camera view, feed filters and composer integration? Are we building other unnecessary features? I guess my basic point is this: I get that your team has issues, so fix them and ship the app. I don't see why this should be so hard, and I don't think we should accept any excuses for not getting this done in a short period of time.
MZX-000006

About this email

Follow-up to the Snap thread three days after his September 8 reply. Justin Shaffer answered on September 12, 2011: "Understood. We'll get it done."

The whole thread

  1. Sep 8, 2011 Mark Zuckerberg So when is the app going to ship? If you're asking whether it's important to ship soon, then the answer is…
  2. Sep 11, 2011 Mark Zuckerberg Just to follow up on this again, I think it's a really big deal that we ship this photos app quickly. One…