Re: Competitive Mobile App Install Ads

Mark Zuckerberg to Javier Olivan, January 10, 2013

Exhibit12108

From: Mark Zuckerberg
Sent: Thursday, January 10, 2013 1:28 AM
To: Javier Olivan
Cc: David Fischer, Dan Rose, Mike Vernal, Mike Schroepfer, Sheryl Sandberg, Elliot Schrage, Cory Ondrejka, Gokul Rajaram, Sam Lessin, Justin Osofsky
Subject: Re: Competitive Mobile App Install Ads

I think we should block WeChat, Kakao and Line ads. Those companies are trying to build social networks and replace us. The revenue is immaterial to us compared to any risk. And I agree we should use ads to promote our own products, but I'd still block companies that compete with our core from gaining any advantage from us. I'd also keep blocking Google but otherwise wouldn't extend the block to anyone else.

MZX-000026

About this email

Facebook executives were debating whether to accept mobile app-install ads from competing messaging apps. Justin Osofsky wrote later that morning that Facebook would block WeChat, Kakao and Line from spending on ads.