Tech Mails

Re: RE:

Steve Jobs to A customer, February 10, 2010

Exhibit
From
Steve Jobs
Sent
Wednesday, February 10, 2010 3:46 PM
To
A customer
Subject
Re: RE:
How do we stop the publishers from setting their own prices and terms? They own the distribution rights to the books, not us. They were already rebelling against Amazon before we ever talked to them. Sent from my iPhone
SJX-000018

About this email

The customer wrote back that the price changes came after Apple let publishers set their own prices; Jobs replied the same afternoon. The customer's name is in the exhibit; it is left out here because they are a private person.

The whole thread

  1. Feb 9, 2010 Steve Jobs It's the publishers that are raising prices, not Apple. Sent from my iPhone
  2. Feb 10, 2010 Steve Jobs How do we stop the publishers from setting their own prices and terms? They own the distribution rights to…