I've been writing here since I quit my sales job in 2020. Six years, a few businesses, one torn Achilles. These 10 posts are the spine of the story, in order.
Wk 1 - First Commit
Quit a $150k sales job during the pandemic, moved to the family farm, started building.
Wk 6 - A Portfolio of Small Bets
The strategy I named in week 6, abandoned for five years, and live today.
Wk 7 - Rule of 100
Talk to 100 prospects before building. Two newsletter presales beat my whole SaaS.
A Pivot
Customers were gutting my AI emails just for the data. So I sold them the data.
How a Sales Guy Learned to Code
The full backstory, 2012 to 2022. Farm kid, sales floor, self-taught builder.
So You Tore Your Achilles In the Jungle
The low point: can't walk, broke, 3,100 miles from home.
$0 to $100k ARR in 3 months
SaaS was hard mode. Doing it as a service was easy mode.
2023 - $1k months to $90k months
The year Damn Good Leads became Sales.co, with the numbers.
Meet Your Heroes
Level with the idols, and no one left to follow.
Filling in the Gaps
Everything between the posts: two exits, a partner, garlic, Bali to Florida, and now.
Want all of it? Every post is here.