Start here

Writing since quitting a sales job in 2020. Six years, a few businesses, one torn Achilles. These 10 posts are the spine of the story, in order.

// 2020 — Quit and learn

Wk 1 - First Commit

Quit a $150k sales job during the pandemic, moved to the family farm, started building.

Wk 6 - A Portfolio of Small Bets

The strategy I named in week 6, abandoned for five years, and live today.

Wk 7 - Rule of 100

Talk to 100 prospects before building. Two newsletter presales beat my whole SaaS.

// 2021 — Magic Sales Bot

A Pivot

Customers were gutting my AI emails just for the data. So I sold them the data.

// 2022 — The wilderness

How a Sales Guy Learned to Code

The full backstory, 2012 to 2022. Farm kid, sales floor, self-taught builder.

So You Tore Your Achilles In the Jungle

The low point: can't walk, broke, 3,100 miles from home.

// 2023 — The service takes off

$0 to $100k ARR in 3 months

SaaS was hard mode. Doing it as a service was easy mode.

2023 - $1k months to $90k months

The year Damn Good Leads became Sales.co, with the numbers.

// 2024–2026 — The new path

Meet Your Heroes

Level with the idols, and no one left to follow.

Filling in the Gaps

Everything between the posts: two exits, a partner, garlic, Bali to Florida, and now.