Elon Mails

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Vehicle Delivery Help Needed!

Elon Musk to Everybody, March 21, 2019

End-of-quarter email asking all staff to prioritize vehicle deliveries across North America, Europe and China.

Leaked
From
Elon Musk
Sent
Thursday, March 21, 2019
To
Everybody
Subject
Vehicle Delivery Help Needed!
For the last ten days of this quarter, please consider your primary priority to be helping with vehicle deliveries. This applies to everyone. As challenges go, this is a good one to have, as we've built the cars and people have bought the cars, so we just need to get the cars to their new owners! What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year. In some locations, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by supplier shortages of EU spec components and a sticker printing error on our part in China that were only resolved in the past few weeks. North America is also stressed, as the final month of this quarter is almost all North America builds. Moreover, for the first two weeks of March, most cars were sent from our factory in California to the East Coast to ensure arrival before the end of quarter. The net result is a massive wave of deliveries needed throughout Europe, China and North America. This is the biggest wave in Tesla's history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters. To help, please contact Sanjay Shah in North America, Robin Ren in China and Ashley Harris in Europe.
EMX-000119

The whole thread

  1. Mar 21, 2019 Elon Musk For the last ten days of this quarter, please consider your primary priority to be helping with vehicle…
  2. May 22, 2019 Elon Musk As of yesterday, we had over 50,000 net new orders for this quarter. Based on current trends, we have a good…
  3. May 29, 2019 Elon Musk While our demand is strong, we have a lot of vehicle deliveries to catch up to in order to have a successful…
  4. Sep 26, 2019 Elon Musk We have a shot at achieving our first 100,000 vehicle delivery quarter, which is an incredibly exciting…
  5. Jun 29, 2020 Elon Musk Breaking even is looking super tight. Really makes a difference for every car you build and deliver. Please…
  6. Dec 28, 2022 Elon Musk Just a quick note to thank you for your hard work and congratulate you on exceptional execution in 2022!…