← All emails Tesla · 2012

Ultra hardcore

Elon Musk to Tesla employees, 2012

Isaacson describes this as an email to employees titled "Ultra hardcore" sent as the Model S production line ramped up, and the NYRB review places it before a speedup in 2012. Only the portion quoted from the book is reproduced; the full email is not given in the sources fetched.

Book

From: Elon Musk
Sent: 2012
To: Tesla employees
Subject: Ultra hardcore

Only part of this email is public. The text below is the portion quoted in the source.

Please prepare yourself for a level of intensity that is greater than anything most of you have experienced before. Revolutionizing industries is not for the faint of heart.

EMX-000006